Most consultants advise from a distance. I built something and I am still in the detail of building it today. Right now, I am building Generation C, closing enterprise partnerships, developing commercial propositions for some of the UK's largest businesses and navigating the transition from a service model to a SaaS platform. I work directly with local authorities and government offices including Greater Manchester, London and Scotland, and have active relationships across education, green economy and skills policy at a regional and national level. Every challenge I help a client work through is a challenge I am solving in real time. That is the difference.
What Generation C has proven
£330k
Revenue built from zero to date as active founder and commercial lead
8
Enterprise clients personally identified, pitched and closed
1 week
To build and present INSPIRE™ as a working SaaS prototype to enterprise clients
Clients I have personally won and work with now
Daikin
RWE
Octopus Energy
dentsu
MCS Foundation
AECOM
Zurich
Network Rail
What I am building right now
Generation C is currently executing a validate-first transition from a managed service to a SaaS platform. I am doing this without outside investment, using live client delivery as paid R&D and co-creating the platform with enterprise partners to ensure it solves a real problem before a single line of production code is written. I also own the IP on a VR experience developed for Daikin in collaboration with Manchester Metropolitan University, built to connect young people to careers in green technology and sustainability.
What I offer as a consultant
Commercial strategy and market positioning
Helping businesses find the clarity and direction their growth needs. Particularly effective where the proposition is strong but the commercial model or narrative is not landing.
Business development and pipeline architecture
Building the BD engine that turns a strong proposition into repeatable revenue. From outreach strategy to enterprise relationship management.
Social value and purpose alignment
Making purpose commercially credible and evidenceable. Connecting what a business does to genuine social value in a way that wins tenders, builds trust and drives growth.
Education and schools market access
Direct access to schools, careers networks, local authorities and education policy infrastructure across Greater Manchester and beyond. Particularly valuable for green tech and immersive technology businesses seeking to build curriculum-linked programmes.
Rapid prototyping and AI-assisted build
From commercial concept to working prototype in days. Sales collateral, platform prototypes and commercial assets built at a fraction of traditional agency cost using AI-assisted tools.
Fractional CCO
Senior commercial, sales and marketing leadership on a retained basis. I build the capability of the people around me so the business is stronger after I leave than when I arrived. One client at a time. £500 per day or £3,500 per month.
My philosophy
Generation C continues to teach me daily that purpose and commercial success are not in tension. They are fuel for each other.
Purpose stops being a constraint and becomes a competitive advantage.
Social impact stops being a cost and becomes a growth engine.
Commercial success stops being the goal and becomes the outcome of doing something that genuinely matters.
Who I work with
I work with founders, MDs, sustainability leads and commercial directors who are building something that matters and need a commercial mind that understands, from daily lived experience, that doing good and growing well are not separate ambitions. They are the same ambition. I take on one client at a time. That is a deliberate choice. It means every engagement gets everything I have.